Do You Need Email Marketing?


There is much more to email marketing that you can imagine right now.  Sales people from email marketing companies, do not know the depth of email marketing, they mainly know the talking points to sell you their software.  So before you buy anything, contact us.  We will coach you through what you are considering to buy, discuss if you even need it and provide some options that range from free to advanced email marketing.  This advisement service is free.  Why?  We don’t want to see you locked into contracts that you can’t get out of.  We want you to succeed and it gets harder to succeed when everyone is convincing you to allow them to dip their hands into your pocketbook. 


Cost-effective: Email marketing is relatively inexpensive compared to other marketing channels.

Measurable: It is easy to track the success of an email marketing campaign through metrics such as open rates, click-through rates, and conversions.

Targeted: Emails can be targeted to specific groups of individuals, making it easy to personalize the message and improve the chances of the email being read and acted upon.

Efficient: Emails can be automated, allowing companies to send a large number of messages without consuming a lot of time.

Versatile: Email marketing can be used to promote a wide variety of products and services, and can be easily integrated with other marketing channels.

Professional: Your current and potential clients will find it very professional as you keep them updated.


Spam: One of the biggest disadvantages of email marketing is the risk of being flagged as spam. This can happen if the emails are not properly targeted or if the recipient has not opted in to receive them.

Low response rates: Despite the potential for targeting, email marketing can have low response rates, especially if the email is not well-written or relevant to the recipient.

Time consuming: Creating and managing an effective email marketing campaign can be time-consuming, especially if you have a large email list.
Decreasing effectiveness: As more and more companies use email marketing, the effectiveness of the channel may decrease over time due to increased competition and email fatigue among consumers.

Legal issues: There are strict laws in place that regulate email marketing, and companies must be careful to comply with these laws to avoid legal issues.

You are still left wondering…. well, is it good for my business or not? Right?

First, you should know that artificial intelligence (AI) is growing at an extremely rapid rate.  The core attributes of everything digital for your business are absolutely necessary to ensure that you are fully tied in to all aspects of AI.  AI automates tasks, improves efficiency, enhances decision making by providing insights and recommendations based on data analysis. AI personalizes customer experiences and helps you to predict trends.

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Email marketing includes email collection.  This is driven greatly through AI.  Marketing automation is being used by tech savvy businesses and most businesses are far behind in adapting technology.  The further behind a business falls with technology the greater the risk that they will falter.  AI and marketing automation saves businesses time and money.  They now have more time and money to grow.

Where does this leave you?  This leaves you with a decision.  You have to decide which level of adopting technology do you wish to get started with and which technology is right for your business.  There are basic standards that you can get started with.  Ultimately, you need to know what technologies are available to you so you can grow.   We can help.  Schedule a meeting with us to learn more.