One video testimonial is worth 1000 written reviews.
Trust and Credibility: When potential customers see real people, especially those who have already purchased and benefited from your product or service, it builds trust and credibility. People tend to trust the opinions and experiences of other customers more than marketing messages.
Social Proof: Customer video testimonials serve as a form of social proof. They show that other people have had positive experiences with your product or service, which can influence potential customers to believe that they, too, will have a positive experience.
Emotional Connection: Video testimonials often convey emotions and expressions that text-based testimonials cannot. Seeing a satisfied customer’s smile, excitement, or genuine enthusiasm can create an emotional connection with the viewer, making them more likely to connect with your brand on a personal level.